What if I had invested $1,000 in ServiceNow in 2025?

$1,000 in ServiceNow in 2025

$1,000 put into ServiceNow (NOW) on January 2, 2025, its first trading day of 2025 in our data, was worth $668 on September 23, 2026, with dividends counted to the end of 2024. Over the same days to July 31, 2026, $1,000 in the whole US stock market became $1,302.

$1,000 became$668by September 23, 2026

Total return-33.2%dividends counted to 2024

A year, on average-20.9%over 1.7 years

The whole US market$1,302same days to July 31, 2026, dividends counted; NOW by then: $527

The S&P 500 index$1,313price only, no dividends

Bought at the close on January 2, 2025, dividends put back in, no costs and no tax. Dividends are counted to the end of 2024; from 2025 on our prices are adjusted for splits only, so dividends paid since then are left out. The stock figure counts dividends; the S&P 500 index figure does not, so compare the stock with the whole-market figure. The market figure is the Fama-French US market return (Kenneth R. French data library), which runs to July 31, 2026. Our stock prices run to September 23, 2026.

Another stock, another year

ServiceNow in: 2012 · 2013 · 2014 · 2015 · 2016 · 2017 · 2018 · 2019 · 2020 · 2021 · 2022 · 2023 · 2024 · 2026

Also in 2025

Nvidia · $1,000 became $1,630
Apple Inc. · $1,000 became $1,382
Microsoft · $1,000 became $1,196
Amazon · $1,000 became $1,132
Alphabet Inc. (Class A) · $1,000 became $1,783
Avago Technologies · $1,000 became $1,530
Alphabet Inc. - Class C Capital Stock · $1,000 became $1,757
Meta Platforms · $1,000 became $1,242

Ask the Lab what the market did next

History, not advice. How these numbers are made.