What if I had invested $1,000 in ServiceNow in 2012?

$1,000 in ServiceNow in 2012

$1,000 put into ServiceNow (NOW) on June 29, 2012, its first trading day of 2012 in our data, was worth $28,614 on September 23, 2026, with dividends counted to the end of 2024. Over the same days to July 31, 2026, $1,000 in the whole US stock market became $7,032.

$1,000 became$28,614by September 23, 2026

Total return29 timesthe money put in, dividends counted to 2024

A year, on average+26.6%over 14.2 years

The whole US market$7,032same days to July 31, 2026, dividends counted; NOW by then: $22,608

The S&P 500 index$5,657price only, no dividends

Bought at the close on June 29, 2012, dividends put back in, no costs and no tax. Dividends are counted to the end of 2024; from 2025 on our prices are adjusted for splits only, so dividends paid since then are left out. The stock figure counts dividends; the S&P 500 index figure does not, so compare the stock with the whole-market figure. The market figure is the Fama-French US market return (Kenneth R. French data library), which runs to July 31, 2026. Our stock prices run to September 23, 2026.

Another stock, another year

ServiceNow in: 2013 · 2014 · 2015 · 2016 · 2017 · 2018 · 2019 · 2020 · 2021 · 2022 · 2023 · 2024 · 2025 · 2026

Also in 2012

Nvidia · $1,000 became $700,474
Apple Inc. · $1,000 became $27,205
Microsoft · $1,000 became $23,709
Amazon · $1,000 became $27,846
Alphabet Inc. (Class A) · $1,000 became $20,350
Avago Technologies · $1,000 became $167,550
Alphabet Inc. - Class C Capital Stock · $1,000 became $20,188
Meta Platforms · $1,000 became $19,537

Ask the Lab what the market did next

History, not advice. How these numbers are made.