What if I had invested $1,000 in Alphabet Inc. (Class A) in 2004?

What if I had invested? › Alphabet Inc. (Class A)

$1,000 in Alphabet Inc. (Class A) in 2004

$1,000 put into Alphabet Inc. (Class A) (GOOG) on August 19, 2004, its first trading day of 2004 in our data, was worth $134,958 on September 23, 2026, with dividends counted to the end of 2024. Over the same days to July 31, 2026, $1,000 in the whole US stock market became $10,928.

$1,000 became$134,958by September 23, 2026

Total return135 timesthe money put in, dividends counted to 2024

A year, on average+24.9%over 22.1 years

The whole US market$10,928same days to July 31, 2026, dividends counted; GOOG by then: $142,268

The S&P 500 index$7,062price only, no dividends

Bought at the close on August 19, 2004, dividends put back in, no costs and no tax. Dividends are counted to the end of 2024; from 2025 on our prices are adjusted for splits only, so dividends paid since then are left out. The stock figure counts dividends; the S&P 500 index figure does not, so compare the stock with the whole-market figure. The market figure is the Fama-French US market return (Kenneth R. French data library), which runs to July 31, 2026. Our stock prices run to September 23, 2026.

Another stock, another year

Alphabet Inc. (Class A) in: 2005 · 2006 · 2007 · 2008 · 2009 · 2010 · 2011 · 2012 · 2013 · 2014 · 2015 · 2016 · 2017 · 2018 · 2019 · 2020 · 2021 · 2022 · 2023 · 2024 · 2025 · 2026

Also in 2004

Nvidia · $1,000 became $1,278,343
Apple Inc. · $1,000 became $1,051,436
Microsoft · $1,000 became $29,315
Amazon · $1,000 became $96,055
Alphabet Inc. - Class C Capital Stock · $1,000 became $133,878
Micron Technology · $1,000 became $79,704
Lilly (Eli) · $1,000 became $30,123
Walmart · $1,000 became $9,624

Ask the Lab what the market did next

History, not advice. How these numbers are made.