What if I had invested $1,000 in DirecTV in 2000?

$1,000 in DirecTV in 2000

$1,000 put into DirecTV (DTV) on January 3, 2000, its first trading day of 2000 in our data, was worth $470 on December 22, 2003, its last trading day, with dividends counted. Over the same days to December 22, 2003, $1,000 in the whole US stock market became $805.

$1,000 became$470by December 22, 2003

Total return-53.0%dividends counted

A year, on average-17.3%over 4.0 years

The whole US market$805same days to December 22, 2003, dividends counted

The S&P 500 index$751price only, no dividends

DirecTV no longer trades. Its last trading day was December 22, 2003; the delisting record says: unknown. The figure above is what the shares were worth at the last trade. What holders received after that (a merger payout, or nothing in a bankruptcy) is not in our price data.

Bought at the close on January 3, 2000, dividends put back in, no costs and no tax. Dividends are counted to the end of 2024; from 2025 on our prices are adjusted for splits only, so dividends paid since then are left out. The stock figure counts dividends; the S&P 500 index figure does not, so compare the stock with the whole-market figure. The market figure is the Fama-French US market return (Kenneth R. French data library), which runs to July 31, 2026. Our stock prices run to September 23, 2026.

Another stock, another year

DirecTV in: 1985 · 1986 · 1987 · 1988 · 1989 · 1990 · 1991 · 1992 · 1993 · 1994 · 1995 · 1996 · 1997 · 1998 · 1999 · 2001 · 2002 · 2003

Also in 2000

Nvidia · $1,000 became $2,521,045
Apple Inc. · $1,000 became $399,773
Microsoft · $1,000 became $13,928
Amazon · $1,000 became $55,779
Micron Technology · $1,000 became $28,843
Lilly (Eli) · $1,000 became $35,063
Walmart · $1,000 became $7,696
Jpmorgan Chase & Co · $1,000 became $14,302

Ask the Lab what the market did next

History, not advice. How these numbers are made.