What if I had invested $1,000 in DirecTV in 1988?

$1,000 in DirecTV in 1988

$1,000 put into DirecTV (DTV) on January 4, 1988, its first trading day of 1988 in our data, was worth $4,360 on December 22, 2003, its last trading day, with dividends counted. Over the same days to December 22, 2003, $1,000 in the whole US stock market became $6,085.

$1,000 became$4,360by December 22, 2003

Total return+336.0%dividends counted

A year, on average+9.7%over 16.0 years

The whole US market$6,085same days to December 22, 2003, dividends counted

The S&P 500 index$4,270price only, no dividends

DirecTV no longer trades. Its last trading day was December 22, 2003; the delisting record says: unknown. The figure above is what the shares were worth at the last trade. What holders received after that (a merger payout, or nothing in a bankruptcy) is not in our price data.

Bought at the close on January 4, 1988, dividends put back in, no costs and no tax. Dividends are counted to the end of 2024; from 2025 on our prices are adjusted for splits only, so dividends paid since then are left out. The stock figure counts dividends; the S&P 500 index figure does not, so compare the stock with the whole-market figure. The market figure is the Fama-French US market return (Kenneth R. French data library), which runs to July 31, 2026. Our stock prices run to September 23, 2026.

Another stock, another year

DirecTV in: 1985 · 1986 · 1987 · 1989 · 1990 · 1991 · 1992 · 1993 · 1994 · 1995 · 1996 · 1997 · 1998 · 1999 · 2000 · 2001 · 2002 · 2003

Also in 1988

Apple Inc. · $1,000 became $1,090,115
Microsoft · $1,000 became $2,087,305
Micron Technology · $1,000 became $769,355
Lilly (Eli) · $1,000 became $317,767
Walmart · $1,000 became $161,750
Jpmorgan Chase & Co · $1,000 became $159,219
Advanced Micro Devices · $1,000 became $115,725
Oracle Corporation · $1,000 became $947,910

Ask the Lab what the market did next

History, not advice. How these numbers are made.