Underfolio

What if I had invested? › Discover Financial Services

$1,000 in Discover Financial Services in 2014

$1,000 put into Discover Financial Services (DFS) on January 2, 2014, its first trading day of 2014 in our data, was worth $3,963 on December 31, 2024, with dividends counted. Over the same days to December 31, 2024, $1,000 in the whole US stock market became $3,800.

$1,000 became$3,963by December 31, 2024
Total return+296.3%dividends counted
A year, on average+13.3%over 11.0 years
The whole US market$3,800same days to December 31, 2024, dividends counted
The S&P 500 index$3,211price only, no dividends

Bought at the close on January 2, 2014, dividends put back in, no costs and no tax. Dividends are counted to the end of 2024; from 2025 on our prices are adjusted for splits only, so dividends paid since then are left out. The stock figure counts dividends; the S&P 500 index figure does not, so compare the stock with the whole-market figure. The market figure is the Fama-French US market return (Kenneth R. French data library), which runs to July 31, 2026. Our stock prices run to September 23, 2026.

Another stock, another year

Discover Financial Services in: 2007 · 2008 · 2009 · 2010 · 2011 · 2012 · 2013 · 2015 · 2016 · 2017 · 2018 · 2019 · 2020 · 2021 · 2022 · 2023 · 2024

Also in 2014

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History, not advice. How these numbers are made.