What if I had invested? › Discover Financial Services
$1,000 in Discover Financial Services in 2010
$1,000 put into Discover Financial Services (DFS) on January 4, 2010, its first trading day of 2010 in our data, was worth $15,639 on December 31, 2024, with dividends counted. Over the same days to December 31, 2024, $1,000 in the whole US stock market became $6,864.
Bought at the close on January 4, 2010, dividends put back in, no costs and no tax. Dividends are counted to the end of 2024; from 2025 on our prices are adjusted for splits only, so dividends paid since then are left out. The stock figure counts dividends; the S&P 500 index figure does not, so compare the stock with the whole-market figure. The market figure is the Fama-French US market return (Kenneth R. French data library), which runs to July 31, 2026. Our stock prices run to September 23, 2026.
Another stock, another year
Discover Financial Services in: 2007 · 2008 · 2009 · 2011 · 2012 · 2013 · 2014 · 2015 · 2016 · 2017 · 2018 · 2019 · 2020 · 2021 · 2022 · 2023 · 2024
Also in 2010
- Nvidia · $1,000 became $531,893
- Apple Inc. · $1,000 became $52,275
- Microsoft · $1,000 became $21,483
- Amazon · $1,000 became $37,231
- Alphabet Inc. (Class A) · $1,000 became $21,605
- Avago Technologies · $1,000 became $261,078
- Alphabet Inc. - Class C Capital Stock · $1,000 became $21,433
- Tesla, Inc. · $1,000 became $238,664
History, not advice. How these numbers are made.