What if I had invested? › Kellogg's
$1,000 in Kellogg's in 1970
$1,000 put into Kellogg's (K) on January 2, 1970, its first trading day of 1970 in our data, was worth $459,828 on December 10, 2025, with dividends counted to the end of 2024. Over the same days to December 10, 2025, $1,000 in the whole US stock market became $349,767.
Bought at the close on January 2, 1970, dividends put back in, no costs and no tax. Dividends are counted to the end of 2024; from 2025 on our prices are adjusted for splits only, so dividends paid since then are left out. The stock figure counts dividends; the S&P 500 index figure does not, so compare the stock with the whole-market figure. The market figure is the Fama-French US market return (Kenneth R. French data library), which runs to July 31, 2026. Our stock prices run to September 23, 2026.
Another stock, another year
Kellogg's in: 1968 · 1969 · 1971 · 1972 · 1973 · 1974 · 1975 · 1976 · 1977 · 1978 · 1979 · 1980 · 1981 · 1982 · 1983 · 1984 · 1985 · 1986 · 1987 · 1988 · 1989 · 1990 · 1991 · 1992 · 1993 · 1994 · 1995 · 1996 · 1997 · 1998 · 1999 · 2000 · 2001 · 2002 · 2003 · 2004 · 2005 · 2006 · 2007 · 2008 · 2009 · 2010
Also in 1970
- Lilly (Eli) · $1,000 became $1,886,631
- Jpmorgan Chase & Co · $1,000 became $490,287
- ExxonMobil · $1,000 became $996,065
- Johnson & Johnson · $1,000 became $729,310
- GE Aerospace · $1,000 became $409,518
- Caterpillar Inc. · $1,000 became $946,585
- Procter & Gamble · $1,000 became $397,695
- Coca-Cola Company (The) · $1,000 became $494,893
History, not advice. How these numbers are made.