Underfolio

What if I had invested? › Keurig Green Mountain Inc

$1,000 in Keurig Green Mountain Inc in 1994

$1,000 put into Keurig Green Mountain Inc (GMCR) on January 3, 1994, its first trading day of 1994 in our data, was worth $225,893 on March 2, 2016, its last trading day, with dividends counted. Over the same days to March 2, 2016, $1,000 in the whole US stock market became $6,571.

$1,000 became$225,893by March 2, 2016
Total return226 timesthe money put in, dividends counted
A year, on average+27.7%over 22.2 years
The whole US market$6,571same days to March 2, 2016, dividends counted
The S&P 500 index$4,268price only, no dividends

Keurig Green Mountain Inc no longer trades. Its last trading day was March 2, 2016; the delisting record says: merged or acquired. The figure above is what the shares were worth at the last trade. What holders received after that (a merger payout, or nothing in a bankruptcy) is not in our price data.

Bought at the close on January 3, 1994, dividends put back in, no costs and no tax. Dividends are counted to the end of 2024; from 2025 on our prices are adjusted for splits only, so dividends paid since then are left out. The stock figure counts dividends; the S&P 500 index figure does not, so compare the stock with the whole-market figure. The market figure is the Fama-French US market return (Kenneth R. French data library), which runs to July 31, 2026. Our stock prices run to September 23, 2026.

Another stock, another year

Keurig Green Mountain Inc in: 1993 · 1995 · 1996 · 1997 · 1998 · 1999 · 2000 · 2001 · 2002 · 2003 · 2004 · 2005 · 2006 · 2007 · 2008 · 2009 · 2010 · 2011 · 2012 · 2013 · 2014 · 2015 · 2016

Also in 1994

Ask the Lab what the market did next

History, not advice. How these numbers are made.