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What if I had invested? › Dollar General

$1,000 in Dollar General in 2009

$1,000 put into Dollar General (DG) on November 13, 2009, its first trading day of 2009 in our data, was worth $5,948 on September 23, 2026, with dividends counted to the end of 2024. Over the same days to July 31, 2026, $1,000 in the whole US stock market became $9,328.

$1,000 became$5,948by September 23, 2026
Total return+494.8%dividends counted to 2024
A year, on average+11.2%over 16.9 years
The whole US market$9,328same days to July 31, 2026, dividends counted; DG by then: $6,266
The S&P 500 index$7,047price only, no dividends

Bought at the close on November 13, 2009, dividends put back in, no costs and no tax. Dividends are counted to the end of 2024; from 2025 on our prices are adjusted for splits only, so dividends paid since then are left out. The stock figure counts dividends; the S&P 500 index figure does not, so compare the stock with the whole-market figure. The market figure is the Fama-French US market return (Kenneth R. French data library), which runs to July 31, 2026. Our stock prices run to September 23, 2026.

Another stock, another year

Dollar General in: 2010 · 2011 · 2012 · 2013 · 2014 · 2015 · 2016 · 2017 · 2018 · 2019 · 2020 · 2021 · 2022 · 2023 · 2024 · 2025 · 2026

Also in 2009

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History, not advice. How these numbers are made.